Tag Archives: sms marketing

Bulk SMS Service – How to choose agreegator for SMS Marketing in India

Growth of every business resolves around its marketing strategy. When it comes to plan your marketing strategy, first of all you need to find out who exactly your target audience is. As rightly said, people don’t plan to fail but they fail to plan.

Effective Data collection and Data mining are the two main ingredients which helps you to pitch your product and service in the market place in front of the right audience.

Once your target audience and market place is decided, you need an effective tool to reach out your prospective customers.

Bulk SMS is such a tool which has been in existence for last few years in the market. The major reason behind prominent MNC’s choosing bulk SMS as their preferred marketing tool due to exponential growth of mobile subscriber base in India.

Recent research shows that Bulk SMS marketing brings quick and effective response compared to other medium of communication. We at SMSlane.com provide cloud based SMS marketing tool , where response of a campaign can be measured in real-time with few mouse clicks. Our Bulk SMS API can be integrated with any third party software/application/CRM/ERP for enhance data reporting and data analysis.

Bulk SMS service in India is gaining momentum day by day in the current market. Selecting a reliable bulk SMS gateway provider in India is a difficult task all together. Here are few questions you should always ask your bulk SMS service provider in India before going for a long term relationship.

  1. Are they connected with Telecom Operator / Aggregator through SMPP pipe
  2. What is their throughput  (Any  thing above 200 SMS per second is recommended)
  3. Does their service supports load balancing
  4. Do they provide real-time delivery report

We hope that the information shared above will help you planning and choosing the best bulk SMS service provider in India for your bulk SMS campaign.

Feel free to contact us at 09558297406 for cheap and reliable bulk SMS gateway. We also provide consultancy services on custom SMS integration for Two Way SMS communication.

Regards

Team SMSLane

SMS Marketing In India

Now a days bulk sms Marketing in India is very popular service for sending message. People promote their business, product & service and also companies and banks can provide information to their all clients/Users at one time. This service is more useful specially in Real estate.

SMS marketing allows for sending of bulk messages from PC and Applications to MOBILE. That make it possible to do this work in an efficient manner. This is the main reason why they can prove to be useful in the Real Estate industry. Several benefits and uses of the same have been mentioned below.

Organizing the data and the people concerned is one of the biggest challenges a real estate agency faces. Getting all the properties listed, having their agents at the right place, contacting the right customer, who had an inquiry about a particular property, all the paper work and legal matters, etc. are just some of the duties of the real estate agencies. Bulk SMS Marketing is one efficient and innovative way to help them get all these things in proper order. Simply have all the concerned people like home owners, buyers, sellers and agents give their mobile numbers and get it stored on PC. Now, using this database of mobile numbers clubbed with the help of SMS software and gateway technology on the agencies’ PC and all the work can be easily managed.

Firstly, a database of the properties listed and their owners needs to be made. From this, SMS can be created mentioning the location, floor space, cost and other valuable inputs and bulk SMS can be sent to those people who are interested in buying a new home or property. The innovation part comes in when we introduce the SMS application. This application helps you to keep track of all the data and with the help of this application you can actually send personalized SMS to the buyers. For e.g. if the buyer is looking for a 3 bedroom house in a particular area, with the help of database find exact matches, using filter option, and automatically sends a message when a fit/match is found. This can also be used to match the owner’s criteria such as in rented properties they might not want bachelors, family with pets, etc.

Another great way that BULK SMS marketing helps make things easier for real estate agencies is by easily managing the agents and their meetings. Now that a property has been selected by the buyer, it is essential for them to see it as soon as possible. Here, proper timing and scheduling of three people, the owner, the agent and the buyer is needed to be done. With the help of SMS Marketing, proper timings can be negotiated and a fixed date and time can be messaged to all concerned persons. Not just that but we can also send reminders to all of them, so that there is no misunderstanding or delays.

This BULK SMS service can also make it easier for dealing with all the petty work. Sending bulk messages every time a new property comes up in the market, rejecting a deal on a property, collecting keys in case owner is not around to show the house, sending legal documents for property transfer and collecting of the same, etc. all this work can be easily coordinated with the use of BULK SMS.

Let’s look at the other uses of BULK SMS in Real Estate:

  • Assigning codes to properties so that automated services regarding enquirers can be sent to the customers
  • Large scale SMS campaign for property fair or other events
  • Communication at all levels (Owners, Buyers, Agents)
  • Easy way to follow up with all the concerned parties

This technology has immense benefits for the Real Estate industry such as:

  • Live updates
  • Cost effective
  • Reaches the masses
  • Higher viewer ship
  • Faster registrations and enquirers
  • Instant mode of contact and communication
  • 24/7 active services
  • Customers and property tracking