Category Archives: SMPP Server

Set-Up Your Own SMPP System for Enterprise Messaging

Rakesh, an entrepreneur in North India, was fed up with the operator providing the enterprise messaging service. It was the third time in a month when he has faced constant message failures, which was also affecting his business and brand promotion campaign. In addition, within time span of less than a year and a half, the operator has increased the message rates for around 5 times or so. Rakesh wanted to go for another operator, but it was all a hectic and complex task to migrate all the data successfully.

The above mentioned case is just not a unique with Rakesh, but most of the business individuals face the same problem when it comes to enterprise messaging service. The operators are very good at convincing the customers as they promise all good things to turn the prospects into customers. But, the real game of making money starts when a business individual completes a month with their service. Post to that, they come up with various hidden charges plus make the people suffer with high downtime of their system, which finally results in undelivered messages.

To overcome such problem and to get rid of this constant blackmail from operator’s side, one can have its own SMPP server. Yes, you heard it right. Now, you can have your own SMPP server dedicated to your system. The dedicated SMPP server will clear the risks of downtime and also, you need not to pay extra bucks after every short span of time as the operator increases the message tariff in regular intervals.

SMPP server not only ensures quick delivery of the messages or very less downtime, but it is also reliable and provide higher through put. In addition, your data remain safely stored in your system and you do not have to even worry about data migration (as it is common case when you walk to a new provider). The cost of such set-up is low and it is also one time investment. Thus, it is always preferable to have your own SMPP server instead of getting the enterprise messaging services from provider/operator.

5 Reasons Why SMPP is Preferred Over http

We are living in the age of technical advancement, where we prefer to use the technology that delivers best possible results in short span of time. Same thing goes with enterprise messaging. Sending messages to the clients is crucial part of marketing, promotion and support section in the commercial sector. Thus, it demands for the system that can offer them secure, reliable and fast delivery of the messages to the customers. Where we have various methods available for enterprise messaging, most of the business individuals prefer Short Message Peer to Peer Protocol (SMPP) for the following reasons:
SMPP is quick – SMPP ensures quick delivery of the messages without fail. SMPP remain constantly connected to the server, which means it does not require validating the username and password to send the message which is a common case if we send the messages through HTTP API. It is an open source system originated for proper delivery of the messages.

SMPP is reliable – The main problem that business individual faces with enterprise messaging are -loads of messages remain undelivered to the client or get failed. Such issues do not arise when you send the messages through SMPP server.

Higher Throughput – Other messaging systems provide through put maximum up to 20messages/second. On other hand, through SMPP; one can send up to 1000messages/second.

Less Downtime – While other systems have greater downtime, with SMPP server downtime reduces to 1% which is quite low. Thus, business individuals do not face the risk associated with downtime or constant message failures.

Support Business Campaign – Through SMPP, a million messages can be sent successfully in a single day. With other methods or system, it is not possible to deliver such massive number of messages without errors. Hence, it completely supports the bulk message campaign held by the enterprises to promote their brand.

SMPP Client Vs SMPP Server

Plenty of products are sold across the internet, on its name, which does not necessarily even matches its functionality.  SMPP Server is one of such victim. There a hundreds of website I have found selling SMPP client on the name of SMPP Server. If you are looking for best smpp client or best smpp server, finally you get confused and end up buying a simple smpp client instead of smpp server.  I my self searched on the internet but could not find a robust SMPP Server in India.

The only reason I find for this act is, the lack of awareness across the users and gimmicky of terminology used by various marketing gurus.

What is SMPP Protocol ?

SMPP protocol has been a blessing for SMS era and the entire credit goes to SMPP Forum (Open Source) for keeping the the protocol very user friendly and open. Plenty of open minded developers have developed native library based on TCP/IP protocol and socket connection (port programming) to connect a SMPP server (so called SMSC). These libraries help a developer to develop a SMPP client without digging the details of port programming and TCP/IP protocol.

In fact we have our own native library (SMPP Client) too, which is offered free of cost to our valued clients to connect to our SMPP Server.

There are many SMPP client and server implementations and their compliance with the SMPP specifications are very varied. probably offers the most “intelligent” SMPP solution available since it has been designed to interact with many different Operator level SMPP clients/servers.

So, what do these variations consist of?

Let us look at the most important differences between SMPP 3.3 and SMPP 3.4 by specification.

  • First of all SMPP 3.3 is a proprietary protocol which was handed over to the SMS Forum (formerly SMPP Forum) and evolved into the SMPP 3.4 protocol managed by SMS Forum, an independent body.
  • A SMPP 3.3 connection is either for sending (bind_transmitter) or receving (bind_receiver) messages, so in order to be able to send and receive messages 2 connections are needed. SMPP 3.4 introduces bind_transceiver, which allows for sending and receving messages over the same connection.
  • SMPP 3.3 uses submit_sm and deliver_sm for sending and receiving messages, while SMPP 3.4 also adds the data_sm operation which can be used in both directions.
  • SMPP 3.3 only supports a fixed number of parameters per operation, whereas SMPP 3.4 introduces “optional parameters” which may optionally be present in a SMPP 3.4 operation.
  • SMPP 3.3 message ids are numeric and are sometimes presented in decimal form and sometimes in hexadecimal. SMPP 3.4 message ids are alphanumeric.

When it comes to SMPP Server, its altogether is a different chapter, and its far beyond implementation of a SMPP client. SMPP Server is nothing but a complete SMSC (Short Message Service Center) which can handle multiple SMPP Clients, manage sessions,take care of billing, relay millions of SMS traffic to interconnected SMSC’s. In fact majority of the Telecom operator outsource their SMSC from a third party owing to its complexity and consistency.

After years of research Smslane has lauched Power SMPP itextWeb which is suitable for agreegators who want to run sms business on their own platform. Get in touch with us for further details.

I hope this article will provide a bare minimum information in differentiating between SMPP Client and SMPP Server.

You can contact us for either of the solution you are looking for your organisation. We will be happy to share our inputs  on these subjects without any obligation as we have been providing consultancy service on enterprise grade SMS Server implementation to various agencies across the globe.

Thank you.

Team SMSLane